Marketing Strategy

How Blockchain is Changing Business

By Rick Bakas
April 25, 2025
1 min read

In 2016, Don Tapscott gave a great TED talk about “blockchain” aka crypto and how blockchain is changing the world of money and business. Don Tapscott, Executive Chairman of the Blockchain Research Institute, is one of the world’s leading authorities on the impact of technology in business and society. He has authored 16 books, including “Wikinomics: How Mass Collaboration Changes Everything,” which has been translated into over 25 languages.

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About the Author

Rick Bakas is a technical marketer and founder with 20+ years at the intersection of technology and market strategy. He learned brand at Nike, built an AI marketing system in 2017 that generated $1M with zero ad spend, went blockchain-native in 2021, and served as CMO for a blockchain protocol in 2023. Engage Rick at bakas.media

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